Go-to-market is messy and 2023 is not going to be easy for anyone.
If you think you have a marketing or sales or customer success problem.
Think again.
What you have is a go-to-market problem.
Summary:
45% GTM leaders can’t predict or forecast revenue numbers for the next two quarters
40% GTM leaders are still relying on heroic sales activities to get to their numbers
35% GTM leaders are suffering from the out of sync marketing, sales and customer success plays
27% GTM leaders report that their customers love their product but can’t renew because they can’t quantify the ROI of the product
27% GTM leaders believe their actions are reactive and not proactive which is holding them back from making progress
Based on this research survey, companies that will pinpoint the exact go-to-market problem and focus on resolving it as a team, will do better in 2023.
Here’s the complete Go-to-Market Economic Impact report on how to start fixing it.
love,
p.s. Every Monday, we will drop in a GTM nugget to help you make better business decisions, faster.