GTM teams are spending less time researching Brand and Demand and more time on retention and Customer Expansion strategies and this is directly reflected in the demand for RevOps leaders.
Enterprise and Fortune 500 Companies: Enterprise and Fortune 500 companies have turned their focus on Revenue Operations to achieve greater predictability and efficiency. They have begun accelerating Revenue Operations and having RevOps leaders be tightly aligned with organizational enablement.
Sub-200 Companies: The current focus of sub-200 companies is on retaining their existing customers and preserving their cash
Key Takeaway: Go-to-Market teams have turned their focus toward the Revenue Operations departments, making it the fastest-growing job title in the US market.
Here’s the complete Go-to-Market Economic Impact report.
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