Executives beginning to lean in on Net Revenue Retention (NRR)
Traffic for the term Net Revenue Retention is up 230% on Google
NRR is becoming the key metric for many VC's, Boards, and CEO's
NRR requires a solid foundation of Gross Revenue Retention (GRR)
NRR = GRR + Expansion (selling more to happy customers)
Here’s the complete Go-to-Market Economic Impact report.
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