SMB and Small Mid-Market: This sector saw the maximum percentage of companies, about 62%, who struggled to meet their revenue goals in the last quarter.
Mid-Market: About 43% of companies in this sector struggled to meet their goals; however 40% also met their revenue goals last quarter.
Enterprise: Companies in this sector were less affected by the recession. 52% of companies met their revenue goal and 22% exceeded their goals making that 74% of companies met or exceeded their target.
Key Takeaway: While no segment is immune to revenue generation challenges, larger and more established organizations are finding it easier to meet their expected goals.
Here’s the complete Go-to-Market Economic Impact report.
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p.s. Every Monday, we will drop in a GTM nugget to help you make better business decisions, faster.