Longer Sales Cycle - About 60% of companies, across company sizes, saw a longer sales cycle in the last quarter.
No impact - About 30% of companies did not see any change in their sales cycle in this last quarter.
Shorter Sales Cycle - Between 9 - 13% of companies in both categories performed well in the recession economy with a shorter sales cycle.
Key Takeaway: Large or small, over half of the organizations surveyed are seeing a slowdown in their sales cycle time. This requires more effort in selling, better coordination between marketing and sales and a review of your current forecasting methodologies. Keep an eye on close-rate.
Here’s the complete Go-to-Market Economic Impact report.
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p.s. Every Monday, we will drop in a GTM nugget to help you make better business decisions, faster.