Since 2020, demand for virtual event platforms has grown by 5.7x
Since 2020, demand for Event Management platform has grown by 3.1x
Based on data from G2, event-led growth has emerged as the new go-to-market motion to build brand and drive demand.
Event-led has gone from being just a channel for leads to a strategic go-to-market motion that brings GTM teams (sales, marketing, customer success and product) together to create engaging and premium quality LIVE, roadshow, in-person, or hybrid experiences.
Now companies are learning to do their own events both in intimate settings as well as large scale virtual events with physical-like experiences.
Below are the 7 different go-to-market motions and new definitions.
Here’s the complete Go-to-Market Economic Impact report.
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