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Oliver Buchannon
GTMonday from GTM Partners

every Monday, we will publish a new GTM trend, ROI study, tech stack or quote that will get you instantly. Editors: Sangram and Bryan

New Framework on Revenue Motions: The Building Blocks of Scalable Growth

Jan 26, 2026

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6 min read

New Framework on Revenue Motions: The Building Blocks of Scalable Growth

Why accidental growth works early and punishes you later

GTMonday from GTM Partners
GTMonday from GTM Partners
The Only Piece of Mail Worth Opening This Quarter

Nov 18, 2025

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1 min read

The Only Piece of Mail Worth Opening This Quarter

GTMonday is coming to you in a hard copy, delivered to your mailbox

GTMonday from GTM Partners
GTMonday from GTM Partners
New Research: You Cannot Outbuild a Broken GTM with AI

Nov 17, 2025

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10 min read

New Research: You Cannot Outbuild a Broken GTM with AI

High Alpha’s latest benchmark shows why AI features are up but monetization and retention are stuck: AI fixed everything except alignment.

GTMonday from GTM Partners
GTMonday from GTM Partners
What Breaks GTM at Scale (Part 1/2)

Sep 22, 2025

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9 min read

What Breaks GTM at Scale (Part 1/2)

Point of View, Misalignment, and Prioritization Aren't All One Team's Fault

GTMonday from GTM Partners
GTMonday from GTM Partners
The 6 Frameworks You Need for 2026 Planning

Sep 15, 2025

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10 min read

The 6 Frameworks You Need for 2026 Planning

Why leaders who plan with GTM OS outperform those who just “plan”

GTMonday from GTM Partners
GTMonday from GTM Partners
New Research: Why Inorganic Growth Belongs in Every CEO’s Toolkit

Sep 8, 2025

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9 min read

New Research: Why Inorganic Growth Belongs in Every CEO’s Toolkit

How M&A can unlock scale, speed, and resilience in today’s market

GTMonday from GTM Partners
GTMonday from GTM Partners
Just released: New GTM Benchmark Reveals How and Why You Need To Break Through 120% NRR

Sep 1, 2025

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9 min read

Just released: New GTM Benchmark Reveals How and Why You Need To Break Through 120% NRR

NRR Is the New Scoreboard. GTM Is the Playbook.

GTMonday from GTM Partners
GTMonday from GTM Partners
New Research: The New Playbook for Territory and Compensation Planning

Aug 25, 2025

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8 min read

New Research: The New Playbook for Territory and Compensation Planning

Why leading organizations are reengineering how they plan, staff, and incentivize every part of the GTM engine.

GTMonday from GTM Partners
GTMonday from GTM Partners
From Survival Mode to $84.8M in 8 Months (Step-by-step)

Aug 18, 2025

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7 min read

From Survival Mode to $84.8M in 8 Months (Step-by-step)

How GTM Partners Certified Partner SIX Marketing transformed a fast-growing healthcare company by fixing its GTM, not just its funnel.

GTMonday from GTM Partners
GTMonday from GTM Partners
7 Truths and a Lie—The Documentary Every GTM Leader Needs to Watch

Aug 11, 2025

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10 min read

7 Truths and a Lie—The Documentary Every GTM Leader Needs to Watch

Your GTM isn't broken. It's just not modern.

GTMonday from GTM Partners
GTMonday from GTM Partners
New Research: How Top Businesses Are Using AI to Drive GTM Performance in 2025

Aug 4, 2025

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10 min read

New Research: How Top Businesses Are Using AI to Drive GTM Performance in 2025

New Report from Hubspot on AI Is Changing Startup GTM—Faster Than You Think

GTMonday from GTM Partners
GTMonday from GTM Partners
New Research: Intent Data Maturity Curve

Jul 28, 2025

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8 min read

New Research: Intent Data Maturity Curve

How High-Performing GTM Teams Turn Buyer Signals into Revenue-Driving Action

GTMonday from GTM Partners
GTMonday from GTM Partners
A new framework for value selling that actually works—especially with CFOs

Jul 21, 2025

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7 min read

A new framework for value selling that actually works—especially with CFOs

The cheat code for ROI

GTMonday from GTM Partners
GTMonday from GTM Partners
Stop Running 2022 GTM in 2025: Make These 9 Shifts Now

Jul 14, 2025

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10 min read

Stop Running 2022 GTM in 2025: Make These 9 Shifts Now

GTM Shifts You’ll Need to Make.

GTMonday from GTM Partners
GTMonday from GTM Partners
Invite your friends to read GTMonday by GTM Partners

Jul 3, 2025

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1 min read

Invite your friends to read GTMonday by GTM Partners

let's grow, together

GTMonday from GTM Partners
GTMonday from GTM Partners
Read This Before You Miss Your H2 Numbers: 7 GTM Trends That Matter

Jun 30, 2025

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11 min read

Read This Before You Miss Your H2 Numbers: 7 GTM Trends That Matter

These trends are shaping the future of sales, marketing, and growth—here’s what high-performing GTM teams are doing differently (and how to catch up).

GTMonday from GTM Partners
GTMonday from GTM Partners
Launched Today: CEO’s Guide to B2B Positioning and What You are Missing

Jun 23, 2025

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8 min read

Launched Today: CEO’s Guide to B2B Positioning and What You are Missing

Why weak positioning is draining your GTM budget—and how to fix it

GTMonday from GTM Partners
GTMonday from GTM Partners
Why GTM fails and how to fix it at $7M, $39M, and even at $76M

Jun 16, 2025

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11 min read

Why GTM fails and how to fix it at $7M, $39M, and even at $76M

It’s not your team that's failing—it’s that you're not using the right strategy for your stage. Learn the biggest mistakes companies make at each phase of go-to-market maturity.

GTMonday from GTM Partners
GTMonday from GTM Partners
CEO’s Guide to Hiring a Great Fractional Leader

Jun 9, 2025

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10 min read

CEO’s Guide to Hiring a Great Fractional Leader

10 traits to look for in a your next fractional leader (with recommendations for some great names!)

GTMonday from GTM Partners
GTMonday from GTM Partners
A Look Back (and Forward) at the Framework That Helped Thousands of Revenue Teams Get Unstuck

Jun 2, 2025

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13 min read

A Look Back (and Forward) at the Framework That Helped Thousands of Revenue Teams Get Unstuck

3 Years Later, MOVE Is Still Helping Companies Align Strategy, Execution, and Growth

GTMonday from GTM Partners
GTMonday from GTM Partners
The Campaign Is Dead. Long Live the Experiment.

May 26, 2025

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8 min read

The Campaign Is Dead. Long Live the Experiment.

Why static campaigns and rigid buyer journeys are dead in the age of GenAI

GTMonday from GTM Partners
GTMonday from GTM Partners
New Research: How Enterprise GTM Teams are Scaling Globally

May 19, 2025

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10 min read

New Research: How Enterprise GTM Teams are Scaling Globally

Going global: what changes (and what doesn’t) in GTM when you expand internationally

GTMonday from GTM Partners
GTMonday from GTM Partners
Today... ZoomInfo just changed their ticker symbol to GTM and here's why...

May 12, 2025

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7 min read

Today... ZoomInfo just changed their ticker symbol to GTM and here's why...

A public company changing its ticker symbol to $GTM (today!!) is more than a rebrand—it's a signal that go-to-market has become a permanent fixture in the modern business strategy playbook.

GTMonday from GTM Partners
GTMonday from GTM Partners
Who Owns AI in GTM? Spoiler: It’s Not Just Marketing

May 5, 2025

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8 min read

Who Owns AI in GTM? Spoiler: It’s Not Just Marketing

How to give every pillar of your GTM Operating System an AI point of view

GTMonday from GTM Partners
GTMonday from GTM Partners
A Smarter Path to Building a Credible, Profitable Fractional GTM Business

Apr 28, 2025

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10 min read

A Smarter Path to Building a Credible, Profitable Fractional GTM Business

Don't Start from Scratch—Start with Systems

GTMonday from GTM Partners
GTMonday from GTM Partners
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GTMonday by GTM Partners

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